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Social Media Strategies and Tactics

Course number : DAP-837    Section Number : A2P
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Analyze how social media tools serve as listening and outreach tools for building brand or cause awareness and promoting issues. Create a social media strategy to reinforce your brand online through tools such as social networks, internet forums, message boards, blogs, podcasts, and picture and video sharing. Create a written plan for achieving business goals through digital and social media strategies as an integral component of marketing campaigns. Focus on the elements of building a successful tactical social media roadmap, including the operational requirements for a successful social media presence. This is a hybrid class with an online component. Prerequisites: DAP-772 Introductory Seminar in Digital and Social Media. Second required course in the Digital and Social Media Certificate.

Class Details

6 Sessions
Weekly - Mon, Wed


Missie Wilcox 



Please read:  This is an online class using Canvas.

Total Cost: 


Registration Closes On
Monday, October 19, 2020 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
10/19/2020 - 11/4/2020 Weekly - Mon, Wed 6:30 PM - 8:50 PM Missie Wilcox