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Social Media Analytics: Measuring and Assessing Metrics and ROI

Course number : DAP-775    Section number : A1P
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Learn how to measure and evaluate the impact of marketing, branding and outreach tactics to describe performance in relation to your goals. Examine quantitative and qualitative measurements to provide context for audience search trends, traffic and social behavior such as sharing content. You will learn how to develop and create reports that will develop your organization's understanding, identify areas for improvement and ensure confidence in your ongoing social media strategy. This is a hybrid class with an online component. Prerequisite: DAP-837. Third required course in the Digital and Social Media Certificate.

Class Details

2 Sessions
Weekly - Mon, Wed

T Building

Mary Ann Davis 

CEUs : 0.7



Please read:  This is hybrid course that consists of 7 total hours, with 3 hours online and two sessions scheduled in-person.

Total Cost: 


Registration Closes On
Monday, July 8, 2019 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
7/8/2019 - 7/10/2019 Weekly - Mon, Wed 6:30 PM - 8:30 PM Westminster, T Building  Map Mary Ann Davis  Blackboard Class