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Introductory Seminar in Digital and Social Media

Course number : DAP-772    Section Number : A2
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A report by the Content Marketing Institute shows marketers favor social media marketing tactics over other forms by 87%, likely due to the high Return on Investment (ROI). Learn the basic tenets of digital and social media marketing, including establishing and building a consistent and bold brand across all media platforms. Students will receive instructions and a rubric for the final capstone projects including the development of a comprehensive digital and social media plan. First required course in the Digital and Social Media Certificate.

Class Details

2 Sessions
Weekly - Mon, Wed


Missie Wilcox 



Please read:  This is an online class using Canvas.

Total Cost: 


Registration Closes On
Monday, October 5, 2020 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
10/5/2020 - 10/7/2020 Weekly - Mon, Wed 6:30 PM - 8:30 PM Missie Wilcox