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Social Media Strategies and Tactics

Course number : DAP-837    Section Number : A4P
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Analyze how social media tools serve as listening and outreach tools for building brand or cause awareness and promoting issues. Create a social media strategy to reinforce your brand online through tools such as social networks, internet forums, message boards, blogs, podcasts, and picture and video sharing. Create a written plan for achieving business goals through digital and social media strategies as an integral component of marketing campaigns. Focus on the elements of building a successful tactical social media roadmap, including the operational requirements for a successful social media presence. This is a hybrid class with an online component. Prerequisites: DAP-772 Introductory Seminar in Digital and Social Media. Second required course in the Digital and Social Media Certificate.

Class Details

6 Sessions
Days of the Week :Multiple Days of the Week :
  Weekly - Mon, Wed.  
  Weekly - Mon.  
  Weekly - Wed.  
  Weekly - Mon.  
  Weekly - Wed.  

Location : Multiple Location : 
  Internet
  K Building.

Instructor : * Staff 

CEUs : 1.4

 

Notice

Please read:  This is a hybrid class with both in-person and online sessions. Online classes scheduled 6/22 and 6/29. Students will not meet in person on those days.

Total Cost: 

$269.00


Registration Closes On
Monday, June 15, 2020 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
6/15/2020 - 6/17/2020 Weekly - Mon, Wed 6:30 PM - 8:50 PM Westminster, K Building  Map * Staff 
6/22/2020 - 6/22/2020 Weekly - Mon 6:30 PM - 8:50 PM * Staff 
6/24/2020 - 6/24/2020 Weekly - Wed 6:30 PM - 8:50 PM Westminster, K Building  Map * Staff 
6/29/2020 - 6/29/2020 Weekly - Mon 6:30 PM - 8:50 PM * Staff 
7/1/2020 - 7/1/2020 Weekly - Wed 6:30 PM - 8:50 PM Westminster, K Building  Map * Staff