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Social Media Strategies and Tactics

Course number : DAP-837    Section number : A4P
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Analyze how social media tools serve as listening and outreach tools for building brand or cause awareness and promoting issues. Create a social media strategy to reinforce your brand online through tools such as social networks, internet forums, message boards, blogs, podcasts, and picture and video sharing. Create a written plan for achieving business goals through digital and social media strategies as an integral component of marketing campaigns. Focus on the elements of building a successful tactical social media roadmap, including the operational requirements for a successful social media presence. This is a hybrid class with an online component. Prerequisites: DAP-772 Introductory Seminar in Digital and Social Media. Second required course in the Digital and Social Media Certificate.

Class Details

6 Sessions
Days of the Week :Multiple Days of the Week :
  Weekly - Mon, Wed.  
  Mon.  
  Wed.  
  Mon.  
  Wed.  

Location : Minnick Classroom Building Location : 
  Minnick Classroom Building.

Instructor : * Staff 

CEUs : 1.4

 

Notice

Please read:  Hybrid Course. Online course dates are 6/24 and 7/1.

Total Cost: 

$269.00


Registration Closes On
Monday, June 17, 2019 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
6/17/2019 - 6/19/2019 Weekly - Mon, Wed 6:30 PM - 8:50 PM Westminster, Minnick Classroom Building  Map * Staff  Blackboard Class
6/24/2019 Mon 12:00 AM - 12:01 AM TBD * Staff  Blackboard Class
6/26/2019 Wed 6:30 PM - 8:50 PM Westminster, Minnick Classroom Building  Map * Staff  Blackboard Class
7/1/2019 Mon 12:00 AM - 12:01 AM TBD * Staff  Blackboard Class
7/3/2019 Wed 6:30 PM - 8:50 PM Westminster, Minnick Classroom Building  Map * Staff  Blackboard Class