Presenter: Maya Demishkevich
We all have ideas about what grabs attention, what students are looking for, and what makes a message successful. But how often do those assumptions match reality? Through live polls, interactive challenges, and real examples from Carroll, we'll put our instincts to the test and compare them with actual data, from search trends and social media analytics to website behavior and campaign results. Along the way, you'll gain a behind-the-scenes look at how Marketing turns data into strategy and discover how evidence, not assumptions, can lead to better decisions in any role.
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